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# The LaFont Agency

Wellness Marketing Agency

## Sitemaps

- [XML Sitemap](https://thelafontagency.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://thelafontagency.com/blog/) - Blog Your marketing is missing a Pig’s Head Lead Magnet Half a pig’s head, to be exact. At the beginning of the pandemic, Andrew and I were stuck at home like everyone else. Except home for us was a 400-ish Read More » The Happy Baby™ brand we all hate Hate is a strong word,
- [The Happy Baby™ brand we all hate](https://thelafontagency.com/the-happy-baby-brand-we-all-hate/) - Hate is a strong word, and it's the exact word I'm looking for. I've been thinking about brands a lot lately while prepping for a (super actionable) AI/SEO workshop I'll be co-teaching in March. And moving back home to Paducah, Kentucky, this summer reminded me of one of the most out-there brands I've ever encountered.
- [Your marketing is missing a Pig's Head Lead Magnet](https://thelafontagency.com/your-marketing-is-missing-a-pigs-head-lead-magnet/) - Half a pig's head, to be exact. At the beginning of the pandemic, Andrew and I were stuck at home like everyone else. Except home for us was a 400-ish ("ish" meaning somewhere between 350 square feet and how-the-hell-are-two-grown-adults-surviving-in-a-shoe-box-during-a-global-pandemic square feet) apartment in the city center of Boston. And...Andrew's birthday is April 1st. If you
- [How to NOT build a successful funnel for your clients](https://thelafontagency.com/how-to-not-build-a-successful-funnel-for-your-clients/) - The past few weeks, Andrew and I have been getting settled in our new home in Paducah, Kentucky, my hometown. We (finally) permanently relocated here from Boston after three years of going back and forth. I'm thrilled. We're unpacking, gardening, and setting up his new gym (7th Street Wellness Club coming in 2026!). And I
- [Crumbl is our new marketing guru](https://thelafontagency.com/crumbl-is-our-new-marketing-guru/) - Crumbl is an arguably delicious, multi-layered masterclass in highly effective marketing. Have you heard of, or even better, tasted Crumbl cookies? They're a marketing phenom that catapulted from a family-founded business in Utah to the dessert darling of Millennials and Gen Zs thanks to their popularity on TikTok. I've personally not indulged in a Crumbl
- [An SEO Marketing How-To Guide (made just for wellness pros!)](https://thelafontagency.com/the-6-step-seo-marketing-how-to-guide-made-just-for-wellness-pros/) - In this 6-Step SEO Marketing How-To Guide, you'll learn the primary SEO steps you need to take to show up in front of new patients online. And we promise it will be easier than putting together your new standing desk from Ikea. Step 1: Get your website on Google The first step to using the
- [The Top 5 Skills You Need to Become a Badass Nutrition Blogger](https://thelafontagency.com/the-top-5-skills-you-need-to-become-a-badass-nutrition-blogger/) - Quickly learn the top 5 tips that will turn you into a badass nutrition blogger, like making your blogs FUN. Click here to learn more.
- [Can you make 6 figures a year sitting on the beach?](https://thelafontagency.com/can-you-make-6-figures-a-year-sitting-on-the-beach/) - So, is what they say true? Can you make 6 figures a year with a mai tai in one hand and your favorite novel in the other? This is marketing's most repeated claim. But the ease of simply saying, "Make 6 figures a year while working from home!" has led to many an entrepreneur giving
- [4 ways to make your blogs click-worthy *and* research-based](https://thelafontagency.com/blogs-science-4-ways-to-take-your-marketing-from-click-bait-to-research-based/) - Blogs, science, and yes, even clickability go together. As a clinician, you need blogs to market your services. They help you form relationships with potential patients, solve their problems, and show off your personality. Plus, they're basically required if you want to get found on Google, aka, give your SEO a boost. So, how do
- [Your ideal client is the most crucial part of your business](https://thelafontagency.com/what-the-fck-is-an-ideal-client-avatar-and-why-does-it-matter/) - Yep, even more important than your offers. Your logo. Or a really pretty website. Now, first things first. Your ideal client avatar has very little to do with the 2009 cinematic hit "Avatar." And yes, I did blow 15 minutes watching film clips (10/10 would recommend). An ideal client avatar is only similar to the
- [5 foolproof ways to market your evidence-based medicine practice](https://thelafontagency.com/5-fool-proof-ways-to-market-your-evidence-based-medicine-practice-in-2023/) - As the owner of an evidence-based medicine practice, you've probably put a ton of energy into making sure your patient recommendations and website content are accurate. But have you considered that your marketing needs some love, too? It's hard to balance 1:1 work, research, and promoting your business. Not to mention spending time with your
- [My top 3 tips to easily (and fabulously) brand your wellness business](https://thelafontagency.com/my-top-3-tips-to-easily-and-fabulously-brand-your-wellness-business/) - You may not know this, but up until I was 16, no one called me Victoria. To be clear, Victoria is my first name. But from birth until 16, I went by my middle name...Ashlee. It feels strange to even write it, but if you come visit me in Paducah, Kentucky where I grew up,
- [Why it's a great idea to V-Day your wellness business brand](https://thelafontagency.com/its-time-to-v-day-your-wellness-business-brand/) - Have you heard of V-Day? V-Day is a reframe of traditional Valentine's Day celebrations with the stage show "The Vagina Monologues," a monologue-based play created by Tony-award-winning, New York Times-bestselling author Eve Ensler (who, I learned while researching this blog, has renamed herself "V"!) It may still be popular today, but in the early 2000s,
- [How to get Wicked with your business's brand](https://thelafontagency.com/get-wicked-with-your-businesss-brand/) - Tonight is the 97th annual Academy Awards. As a past musical theatre nerd, I'm thrilled by the fact that the musical Wicked is nominated in 10 different categories. But as a marketer, I want you to pay attention to Wicked for a different reason. Because this soaring musical is a masterclass in branding. With one
- [How to Write Your Health and Wellness Business Homepage](https://thelafontagency.com/how-to-write-your-health-and-wellness-business-homepage/) - It's not as scary as you think. In this blog, I'll outline the elements to include (and exclude) from your business homepage.
- [4 unique marketing ideas for your wellness business](https://thelafontagency.com/4-unique-marketing-ideas-for-your-wellness-business/) - You might remember that, in 2020, we were all living through a once-in-a-lifetime pandemic. Andrew and I were living through that pandemic in a 400-square-foot studio apartment in downtown Boston. Up until March of 2020, we were both gym rats who found solace from the craziness of the city (and, if I'm being perfectly honest,
- [Hit Publish! 10 Ways to Create a Profitable Wellness Website](https://thelafontagency.com/hit-publish-10-ways-to-create-a-profitable-wellness-website-2/) - Why aren't more people booking appointments? Or buying your course? Click here to learn how to create a profitable wellness website.
- [5 ways to write the best newsletter subject line for your wellness emails](https://thelafontagency.com/5-ways-to-write-the-best-newsletter-subject-line-for-your-wellness-emails/) - Yes, one whole blog dedicated to creating the best newsletter subject line. And also, how I met my husband. This will all make sense in a few minutes. Between patients, protocols, making sure you're on top of estimated taxes, and maybe (maybe? someday?) getting enough sleep, most clinicians do well to get a newsletter written
- [Landing page SEO isn't as scary as it sounds: Your simplified step-by-step guide](https://thelafontagency.com/landing-page-seo-isnt-as-scary-as-it-sounds-your-simplified-step-by-step-guide/) - Landing pages are the marketing equivalent of fabric scissors. Keep reading to learn why and how to master landing page SEO.
- [The importance of SEO keywords & my strange link to the Grateful Dead](https://thelafontagency.com/the-importance-of-seo-keywords-my-strange-link-to-the-grateful-dead/) - When I was 19, I moved to Eugene, Oregon. I'd just finished my sophomore year as an opera student (and my potential career as an opera singer) at a small liberal arts college in Kentucky, and I was ready to travel. A very cool creative writing instructor whose classes I'd snuck into volunteered to help
- [How to overcome the 3 major hurdles you'll face when implementing SEO](https://thelafontagency.com/how-to-overcome-the-3-major-hurdles-youll-face-when-implementing-seo/) - Believe it or not, the “S” in SEO does not stand for scary. SEO, or search engine optimization, is a marketing technique that should be as common as list building or posting on social media. But the somewhat mysterious and minorly technical (emphasis on minor) nature of SEO keeps many clinicians from even attempting this
- [Skipping this 10-second SEO step is blocking your wellness business (and costing you thousands)](https://thelafontagency.com/skipping-this-10-second-seo-step-is-blocking-your-wellness-business-and-costing-you-thousands/) - On a snowy day in May of 2019, my husband and I got married on a dock overlooking Lake Tahoe. It was just as magical as it sounds, and we were lucky to have our friends and family there to celebrate with us. Including, of course, my mom, who was bursting at the seams with
- [Stop the hot & cold approach to SEO](https://thelafontagency.com/stop-the-hot-and-cold-approach-to-seo/) - In 2009, long before the popularity of Wim Hof or Andrew Huberman, I was living on a small farm in Northern California with a friend group of wellness maniacs who were heavily into hot and cold therapy. The basic idea is that you soak first in hot water and then cold to stimulate circulation, lymphatic
- [My first colonoscopy & The LaFont Agency's mission](https://thelafontagency.com/my-first-colonoscopy-the-lafont-agencys-mission/) - Trigger warning: cancer & death Last week was a milestone for me; I had my first colonoscopy. Not an uncommon procedure, but more unusual for a healthy lady in her 40s. I won't bore you much with what you probably already know or have heard from wizened colonoscopy elders: - the prep was awful (they
- [Andrew's 3 simple tips for clinicians who aren't natural marketers](https://thelafontagency.com/andrews-3-simple-tips-for-clinicians-who-arent-natural-marketers/) - Have you ever been around someone who was such a natural at what they did that it was sort of...dazzling? Someone who made you want to find your thing? The thing you could accomplish with mastery and ease? Some of you may know I married a stellar athlete, a man so comfortable in his body
- [Raw meat and real talk about wellness marketing](https://thelafontagency.com/raw-meat-and-real-talk-about-wellness-marketing/) - In today's blog, we're diving into a fun, if somewhat radical, moment from my history...hitchhiking around Hawai'i and discovering the Primal Diet, a raw food version of the now-popular Paleo diet. And most importantly, how this quirky part of my story relates to your brand and the wellness marketing you create as an integral, successful
- [A trip to Brussels, a raging UTI, and 3 ways to get your message to patients NO MATTER WHAT](https://thelafontagency.com/a-trip-to-brussels-a-raging-uti-and-3-ways-to-get-your-message-to-patients-no-matter-what/) - In 2012, my then-boyfriend and I took a trip to Europe. We planned a few days in Brussels, a few in Amsterdam, and the bulk of our time in Northern Italy. But three days before we left, I felt the familiar tinge of a UTI. Now, for most women, this wouldn't be an issue; they'd
- [A masterclass in marketing to your niche from...The Indigo Girls](https://thelafontagency.com/a-masterclass-in-marketing-to-your-niche-from-the-indigo-girls/) - Guess who's going to see the Indigo Girls LIVE? So, of course, I've been jamming out to all 16 of their studio albums (and loving every second of it). And one point I've noticed that pops up in every song is...the specifics. Niching is terrifying to you, but your audience (and everyone else) loves
- [Aimee’s blog keyword search success story](https://thelafontagency.com/aimees-blog-keyword-search-success-story/) - Please welcome Aimee Gallo, LN, CN, HHC, founder of Vibrance Nutrition and Fitness, a private nutrition practice that focuses on metabolic health, and host of Blasphemous Nutrition, the standout podcast that debunks diet dogma with a side of science, sass, and a smile. In this blog, Aimee shares her experience with learning and implementing basic
- [The truth about UFOs and marketing your wellness business](https://thelafontagency.com/the-truth-about-ufos-and-marketing-your-wellness-business/) - To the surprise of absolutely no one who regularly reads our blog, today we're talking UFOs. Many, many UFOs and marketing your wellness business. How we found Ed and his night vision goggles For years, my best friend Jameson and I would co-work together while listening to Coast to Coast AM. If you're not
- [Blog writing for SEO and the 1993 midwest flood](https://thelafontagency.com/blog-writing-for-seo-and-the-1993-midwest-flood/) - I grew up in Paducah, Kentucky, a small town on the Ohio River directly across from Southern Illinois, where my family still farms corn and soybeans. A nd in the summer of 1993, the Ohio, Mississippi, and Missouri rivers rose to levels higher than anyone had ever experienced. Every time I sit down to write
- [Will blogging help you get more patients?](https://thelafontagency.com/will-blogging-help-you-get-more-patients/) - What would happen if you published one blog per week for one month? Would it help you get more patients? In January, one of our favorite clients emailed us with these questions. And it got us thinking. We emailed her right back and asked if we could run an experiment on her recently published website:
- [The 3 Things You Need To Know Before Choosing an Online Master of Nutrition Program](https://thelafontagency.com/the-3-things-you-need-to-know-before-choosing-an-online-master-of-nutrition-program/) - Understand your options—the pros and the cons—before choosing an online master of nutrition program or any nutrition school.
- [How to spot (and avoid!) these 3 SEO scams](https://thelafontagency.com/how-to-spot-and-avoid-these-3-seo-scams/) - How many scammy SEO calls have you gotten this WEEK? We've been discussing SEO scams in our Market Your Wellness Biz Monthly Membership meetups...they're annoying, yeah, but when you're not totally sure if you're doing SEO right, they're also anxiety-inducing. ...Is the call really a scam? ...Or is it something you should pay attention to?
- [The 4 steps we followed to learn (and love) SEO](https://thelafontagency.com/the-4-steps-we-followed-to-learn-and-love-seo/) - There are heaps of digital marketing strategies out there. List building, newsletter campaigns, webinars, summits, freebies, guest blogs, podcasts...the list is extensive. But the marketing strategy that strikes fear into the heart of the most grizzled digital marketer? The one hidden in a mysterious fog of industry terminology, technical jargon, and techy underpinnings that makes
- [4 Steps to Powerful SEO (No Expertise Required!)](https://thelafontagency.com/4-steps-to-powerful-seo-no-expertise-required/) - SEO, or search engine optimization, is an often beguiled, seriously misunderstood (Wait, am I still talking about SEO here or Ben Affleck?) foundation of digital marketing. On top of SEO feeling technical and out of reach, many small business owners have been shaken down by an "SEO expert" or two, promised sky-high site visits from
- [4 ways to stick with your practice (even when it really sucks)](https://thelafontagency.com/4-ways-to-stick-with-your-small-practice-even-when-it-really-sucks/) - Lately, I've heard from some of my clients that they're super frustrated with their practice. Very few patients are making appointments, only one non-family member has joined their email list, and no one is visiting their website. As I'm the one helping out with marketing, I take this seriously. What's going on? In our weekly
- [The amazing things that happen when we say "I don't know."](https://thelafontagency.com/the-amazing-things-that-happen-when-we-say-i-dont-know/) - It might be easiest to start by asking, what do we actually know? Let that sink in for a bit, and I'll circle back around to it. The pressure to know is something that sits heavily on all of us. Being a teacher and a practitioner sure highlights this pressure, but I imagine that your
- [How To Find A Career In Nutrition That Makes You Happy](https://thelafontagency.com/how-to-find-a-career-in-nutrition-that-makes-you-happy/) - If you're just starting a career in nutrition or currently in one you hate, you're in the right place! This blog covers three questions I explore with my career coaching clients to help them find the perfect nutrition career. These considerations will save you time, money, and frustration and will lead you to a
- [5 Reasons Every Nutritionist Should Know Their Client Avatar](https://thelafontagency.com/5-reasons-every-nutritionist-should-know-their-client-avatar/) - The ancient Greeks said, "Know thyself." But I say, "Know Thy Client Avatar." Figuring out your ideal avatar will make your life easier.
- [Where does medical information come from?](https://thelafontagency.com/where-does-medical-information-come-from/) - A question that I've considered often the past few years is: where does medical information come from? And, how and why do we know what we know? First, a little on Epistemology—one of the major branches of philosophy. Epistemology is the study of the origin of human knowledge. While it's fun to wade into
- [Is your blog about nutrition...boring?](https://thelafontagency.com/is-your-blog-about-nutrition-boring/) - You love nutrition. And you love writing about it. But you notice your nutrition blog isn't getting much play and you haven't had a new client since last month.

## Pages

- [Home](https://thelafontagency.com/) - When you're ready for a profitable health business instead of an expensive hobby. Get the marketing tip that's helped our clients increase their income by $1000s every month. Get Our Favorite Tip Ways we can help: Homepage Review Landing Page Course SEO Audit 1:1 Consulting Marketing Membership Free Strategy Call We don't mean to brag,
- [About](https://thelafontagency.com/about/) - We're wellness marketing experts who want to improve integrative medicine, one marketing campaign at a time. And we'd love to support your work.
- [Home (Old)](https://thelafontagency.com/home-old/) - Looking for a wellness marketing agency that gets you found online without going crazy or spending thousands? Grab our Don’t Get Scammed by SEO Checklist.
- [Test](https://thelafontagency.com/test/)
- [DIY SEO](https://thelafontagency.com/diy-seo/) - We take the scary out of SEO. Why SEO? You've clarified your brand. Mission. And ideal client avatar. You've built your list. Funnels. And a solid social presence. So why aren't more patients showing up? Because you're not showing up on Google. Welcome to DIY SEO Practical SEO for busy wellness pros The 5-module course that turns
- [Disclaimer](https://thelafontagency.com/disclaimer/) - We’re marketing and research nerds—not doctors. Our content is not medical advice. If you need immediate marketing assistance, shoot us an email. If you need immediate medical assistance, call 911.
- [Privacy Policy](https://thelafontagency.com/privacy-policy/) - We’re marketing and research nerds—not doctors. Our content is not medical advice. If you need immediate marketing assistance, shoot us an email. If you need immediate medical assistance, call 911.
- [Terms & Conditions](https://thelafontagency.com/terms-conditions/) - We’re marketing and research nerds—not doctors. Our content is not medical advice. If you need immediate marketing assistance, shoot us an email. If you need immediate medical assistance, call 911.
- [Book a Call](https://thelafontagency.com/book-a-call/)

## Categories

- [Uncategorized](https://thelafontagency.com/category/uncategorized/)
- [website](https://thelafontagency.com/category/website/)
- [wellness marketing](https://thelafontagency.com/category/wellness-marketing/)
- [website copy](https://thelafontagency.com/category/website-copy/)
- [wellness blogging](https://thelafontagency.com/category/wellness-blogging/)
- [ideal client avatar](https://thelafontagency.com/category/ideal-client-avatar/)
- [nutrition education](https://thelafontagency.com/category/nutrition-education/)
- [career advice](https://thelafontagency.com/category/career-advice/)
- [newsletter tips](https://thelafontagency.com/category/newsletter-tips/)
- [SEO](https://thelafontagency.com/category/seo/)
- [search engine optimization](https://thelafontagency.com/category/search-engine-optimization/)
- [marketing tips](https://thelafontagency.com/category/marketing-tips/)
- [brand](https://thelafontagency.com/category/brand/)

## Tags

- [brand](https://thelafontagency.com/tag/brand/)