A trip to Brussels, a raging UTI, and 3 ways to get your message to patients NO MATTER WHAT

A trip to Brussels, a raging UTI, and 3 ways to get your message to patients NO MATTER WHAT

In 2012, my then-boyfriend and I took a trip to Europe. We planned a few days in Brussels, a few in Amsterdam, and the bulk of our time in Northern Italy. But three days before we left, I felt the familiar tinge of a UTI. Now, for most women, this wouldn’t be an issue; they’d…

A masterclass in marketing to your niche from…The Indigo Girls

A masterclass in marketing to your niche from…The Indigo Girls

Guess who’s going to see the Indigo Girls LIVE?   So, of course, I’ve been jamming out to all 16 of their studio albums (and loving every second of it). And one point I’ve noticed that pops up in every song is…the specifics. Niching is terrifying to you, but your audience (and everyone else) loves…

Aimee’s blog keyword search success story

Aimee’s blog keyword search success story

Please welcome Aimee Gallo, LN, CN, HHC, founder of Vibrance Nutrition and Fitness, a private nutrition practice that focuses on metabolic health, and host of Blasphemous Nutrition, the standout podcast that debunks diet dogma with a side of science, sass, and a smile.  In this blog, Aimee shares her experience with learning and implementing basic…

What the f*ck is an ideal client avatar? (And why does it matter?)

What the f*ck is an ideal client avatar? (And why does it matter?)

One of my long-time clients emailed me last week after my ideal client avatar class and said, “Victoria, I’ve worked with you for a long time. I respect what you have to say. But I’m struggling. What the f*ck is an ideal client avatar?!?” David in California, this blog is for you. The first thing…