How to overcome the 3 major hurdles you’ll face when implementing SEO

How to overcome the 3 major hurdles you’ll face when implementing SEO

Believe it or not, the “S” in SEO does not stand for scary.  SEO, or search engine optimization, is a marketing technique that should be as common as list building or posting on social media.  But the somewhat mysterious and minorly technical (emphasis on minor) nature of SEO keeps many clinicians from even attempting this…

Raw meat and real talk about wellness marketing

Raw meat and real talk about wellness marketing

In today’s blog, we’re diving into a fun, if somewhat radical, moment from my history…hitchhiking around Hawai’i and discovering the Primal Diet, a raw food version of the now-popular Paleo diet. And most importantly, how this quirky part of my story relates to your brand and the wellness marketing you create as an integral, successful…

The importance of SEO keywords & my strange link to the Grateful Dead

The importance of SEO keywords & my strange link to the Grateful Dead

When I was 19, I moved to Eugene, Oregon. I’d just finished my sophomore year as an opera student (and my potential career as an opera singer) at a small liberal arts college in Kentucky, and I was ready to travel. A very cool creative writing instructor whose classes I’d snuck into volunteered to help…

The 4 steps we followed to learn (and love) SEO

The 4 steps we followed to learn (and love) SEO

There are heaps of digital marketing strategies out there. List building, newsletter campaigns, webinars, summits, freebies, guest blogs, podcasts…the list is extensive. But the marketing strategy that strikes fear into the heart of the most grizzled digital marketer? The one hidden in a mysterious fog of industry terminology, technical jargon, and techy underpinnings that makes…

4 Steps to Powerful SEO (No Expertise Required!)

4 Steps to Powerful SEO (No Expertise Required!)

SEO, or search engine optimization, is an often beguiled, seriously misunderstood (Wait, am I still talking about SEO here or Ben Affleck?) foundation of digital marketing. On top of SEO feeling technical and out of reach, many small business owners have been shaken down by an “SEO expert” or two, promised sky-high site visits from…