A trip to Brussels, a raging UTI, and 3 ways to get your message to patients NO MATTER WHAT

A trip to Brussels, a raging UTI, and 3 ways to get your message to patients NO MATTER WHAT

In 2012, my then-boyfriend and I took a trip to Europe. We planned a few days in Brussels, a few in Amsterdam, and the bulk of our time in Northern Italy. But three days before we left, I felt the familiar tinge of a UTI. Now, for most women, this wouldn’t be an issue; they’d…

A masterclass in marketing to your niche from…The Indigo Girls

A masterclass in marketing to your niche from…The Indigo Girls

Guess who’s going to see the Indigo Girls LIVE?   So, of course, I’ve been jamming out to all 16 of their studio albums (and loving every second of it). And one point I’ve noticed that pops up in every song is…the specifics. Niching is terrifying to you, but your audience (and everyone else) loves…

Aimee’s blog keyword search success story

Aimee’s blog keyword search success story

Please welcome Aimee Gallo, LN, CN, HHC, founder of Vibrance Nutrition and Fitness, a private nutrition practice that focuses on metabolic health, and host of Blasphemous Nutrition, the standout podcast that debunks diet dogma with a side of science, sass, and a smile.  In this blog, Aimee shares her experience with learning and implementing basic…

Blogs + science: 4 ways to take your marketing from clickbait to research-based

Blogs + science: 4 ways to take your marketing from clickbait to research-based

Blogs, science, and yes, even click-ability go together.   As a clinician, you need blogs to market your services. They’re like professional journal entries that help you form relationships with potential patients, solve their problems, and show off your personality. Plus, they’re basically required if you want to get found on Google, aka, give your…

5 fool-proof (and fast!) ways to market your evidence-based medicine practice in 2023

5 fool-proof (and fast!) ways to market your evidence-based medicine practice in 2023

As the owner of an evidence-based medicine practice, you’ve probably put a ton of energy into making sure your patient recommendations and website content are accurate.   But have you considered that your marketing needs some love, too?  It’s hard to balance 1:1 work, research, and promoting your business. Not to mention spending time with…

Hit Publish! 10 Ways to Create a Profitable Wellness Website

Hit Publish! 10 Ways to Create a Profitable Wellness Website

You’ve got the perfect business name. The designer did a great job on your logo. And even though your wellness website isn’t perfect, everything works, and you love the colors and fonts. So why aren’t more people booking appointments? Or buying your course? Or even contacting you to ask a question? Keep reading to learn…