The ancient Greeks said, “Know thyself.” But I say, “Know thy client avatar.” Creating a client avatar is an admittedly overwhelming part of every business class or marketing workshop. With the help of an avatar worksheet, entrepreneurs are directed…
A question that I’ve considered often the past few years is: where does medical information come from? And, how and why do we know what we know? First, a little on Epistemology—one of the major branches of philosophy. Epistemology…
It might be easiest to start by asking, what do we actually know? Let that sink in for a bit, and I’ll circle back around to it. The pressure to know is something that sits heavily on all of us.…