You may not know this, but up until I was 16, no one called me Victoria. To be clear, Victoria is my first name. But from birth until 16, I went by my middle name…Ashlee. It feels strange to even write it, but if you come visit me in Paducah, Kentucky where I grew up,…
Trigger warning: cancer & death Last week was a milestone for me; I had my first colonoscopy. Not an uncommon procedure, but more unusual for a healthy lady in her 40s. I won’t bore you much with what you probably already know or have heard from wizened colonoscopy elders: – the prep was awful (they…
Have you ever been around someone who was such a natural at what they did that it was sort of…dazzling? Someone who made you want to find your thing? The thing you could accomplish with mastery and ease? Some of you may know I married a stellar athlete, a man so comfortable in his body…
In today’s blog, we’re diving into a fun, if somewhat radical, moment from my history…hitchhiking around Hawai’i and discovering the Primal Diet, a raw food version of the now-popular Paleo diet. And most importantly, how this quirky part of my story relates to your brand and the wellness marketing you create as an integral, successful…
To the surprise of absolutely no one who regularly reads our blog, today we’re talking UFOs. Many, many UFOs and marketing your wellness business. How we found Ed and his night vision goggles For years, my best friend Jameson and I would co-work together while listening to Coast to Coast AM. If you’re not…
What would happen if you published one blog per week for one month? Would it help you get more patients? In January, one of our favorite clients emailed us with these questions. And it got us thinking. We emailed her right back and asked if we could run an experiment on her recently published website:…
When I was 19, I moved to Eugene, Oregon. I’d just finished my sophomore year as an opera student (and my potential career as an opera singer) at a small liberal arts college in Kentucky, and I was ready to travel. A very cool creative writing instructor whose classes I’d snuck into volunteered to help…
There are heaps of digital marketing strategies out there. List building, newsletter campaigns, webinars, summits, freebies, guest blogs, podcasts…the list is extensive. But the marketing strategy that strikes fear into the heart of the most grizzled digital marketer? The one hidden in a mysterious fog of industry terminology, technical jargon, and techy underpinnings that makes…
SEO, or search engine optimization, is an often beguiled, seriously misunderstood (Wait, am I still talking about SEO here or Ben Affleck?) foundation of digital marketing. On top of SEO feeling technical and out of reach, many small business owners have been shaken down by an “SEO expert” or two, promised sky-high site visits from…
So, is what they say true? Can you make 6 figures a year with a mai tai in one hand and your favorite Barbara Kingsolver novel in the other? This is marketing’s most notorious claim. But the ease of simply saying, “Make 6 figures a year while working from home!” has led to many…
