Did you know your client has a leaky roof?
It’s up to you to know exactly what that “leaky roof” is. Last week, Andrew spent most of his time up a ladder. Yep, our roof was leaking. Specifically, it was leaking in such a way that if we didn’t block…
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Your marketing is missing a Pig’s Head Lead Magnet
Half a pig’s head, to be exact. At the beginning of the pandemic, Andrew and I were stuck at home like everyone else. Except home for us was a 400-ish (“ish” meaning somewhere between 350 square feet and how-the-hell-are-two-grown-adults-surviving-in-a-shoe-box-during-a-global-pandemic square…
The Happy Baby™ brand we all hate
Hate is a strong word, and it’s the exact word I’m looking for. I’ve been thinking about brands a lot lately while prepping for a (super actionable) AI/SEO workshop I’ll be co-teaching in March. And moving back home to Paducah,…
How to NOT build a successful funnel for your clients
The past few weeks, Andrew and I have been getting settled in our new home in Paducah, Kentucky, my hometown. We (finally) permanently relocated here from Boston after three years of going back and forth. I’m thrilled. We’re unpacking, gardening,…
Crumbl is our new marketing guru
Crumbl is an arguably delicious, multi-layered masterclass in highly effective marketing. Have you heard of, or even better, tasted Crumbl cookies? They’re a marketing phenom that catapulted from a family-founded business in Utah to the dessert darling of Millennials and…
The Top 5 Skills You Need to Become a Badass Nutrition Blogger
So you wanna be a nutrition blogger, huh? Great! Welcome to the club! Nutrition bloggers will ideally supply practical, accurate, and, yep, somewhat entertaining information to their audience. If you love nutrition and are a curious, passionate writer, this is…
5 foolproof ways to market your evidence-based medicine practice
As the owner of an evidence-based medicine practice, you’ve probably put a ton of energy into making sure your patient recommendations and website content are accurate. But have you considered that your marketing needs some love, too? It’s hard to…
How to get Wicked with your business’s brand
Tonight is the 97th annual Academy Awards. As a past musical theatre nerd, I’m thrilled by the fact that the musical Wicked is nominated in 10 different categories. But as a marketer, I want you to pay attention to Wicked…
Why it’s a great idea to V-Day your wellness business brand
Have you heard of V-Day? V-Day is a reframe of traditional Valentine’s Day celebrations with the stage show “The Vagina Monologues,” a monologue-based play created by Tony-award-winning, New York Times-bestselling author Eve Ensler (who, I learned while researching this blog,…
4 unique marketing ideas for your wellness business
You might remember that, in 2020, we were all living through a once-in-a-lifetime pandemic. Andrew and I were living through that pandemic in a 400-square-foot studio apartment in downtown Boston. Up until March of 2020, we were both gym rats…
Hit Publish! 10 Ways to Create a Profitable Wellness Website
You’ve got the perfect business name. The designer did a great job on your logo. And even though your wellness website isn’t perfect, everything works, and you love the colors and fonts. So why aren’t more people booking appointments?Or buying…
5 ways to write the best newsletter subject line for your wellness emails
Yes, one whole blog dedicated to creating the best newsletter subject line. And also, how I met my husband. This will all make sense in a few minutes. Between patients, protocols, making sure you’re on top of estimated taxes, and…