Tonight is the 97th annual Academy Awards. As a past musical theatre nerd, I’m thrilled by the fact that the musical Wicked is nominated in 10 different categories. But as a marketer, I want you to pay attention to Wicked for a different reason. Because this soaring musical is a masterclass in branding. With one…
Have you heard of V-Day? V-Day is a reframe of traditional Valentine’s Day celebrations with the stage show “The Vagina Monologues,” a monologue-based play created by Tony-award-winning, New York Times-bestselling author Eve Ensler (who, I learned while researching this blog, has renamed herself “V”!) It may still be popular today, but in the early 2000s,…
You might remember that, in 2020, we were all living through a once-in-a-lifetime pandemic. Andrew and I were living through that pandemic in a 400-square-foot studio apartment in downtown Boston. Up until March of 2020, we were both gym rats who found solace from the craziness of the city (and, if I’m being perfectly honest,…
You’ve got the perfect business name. The designer did a great job on your logo. And even though your wellness website isn’t perfect, everything works, and you love the colors and fonts. So why aren’t more people booking appointments?Or buying your course?Or even contacting you to ask a question? Keep reading to learn the top…
Yes, one whole blog dedicated to creating the best newsletter subject line. And also, how I met my husband. This will all make sense in a few minutes. Between patients, protocols, making sure you’re on top of estimated taxes, and maybe (maybe? someday?) getting enough sleep, most clinicians do well to get a newsletter written…
When I was a kid, there were 3 rules in my house: 1. If you make a mess, clean it up. 2. Don’t take the Lord’s name in vain 3. Do not, under any circumstances, lest you risk the wrath of God, the Virgin Mary, and the great beyond, ever, ever touch mom’s fabric scissors….
On a snowy day in May of 2019, my husband and I got married on a dock overlooking Lake Tahoe. It was just as magical as it sounds, and we were lucky to have our friends and family there to celebrate with us. Including, of course, my mom, who was bursting at the seams with…
Believe it or not, the “S” in SEO does not stand for scary. SEO, or search engine optimization, is a marketing technique that should be as common as list building or posting on social media. But the somewhat mysterious and minorly technical (emphasis on minor) nature of SEO keeps many clinicians from even attempting this…
You may not know this, but up until I was 16, no one called me Victoria. To be clear, Victoria is my first name. But from birth until 16, I went by my middle name…Ashlee. It feels strange to even write it, but if you come visit me in Paducah, Kentucky where I grew up,…
Trigger warning: cancer & death Last week was a milestone for me; I had my first colonoscopy. Not an uncommon procedure, but more unusual for a healthy lady in her 40s. I won’t bore you much with what you probably already know or have heard from wizened colonoscopy elders: – the prep was awful (they…
