Crumbl is an arguably delicious, multi-layered masterclass in highly effective marketing. Have you heard of, or even better, tasted Crumbl cookies? They’re a marketing phenom that catapulted from a family-founded business in Utah to the dessert darling of Millennials and Gen Zs thanks to their popularity on TikTok. I’ve personally not indulged in a Crumbl…
Tonight is the 97th annual Academy Awards. As a past musical theatre nerd, I’m thrilled by the fact that the musical Wicked is nominated in 10 different categories. But as a marketer, I want you to pay attention to Wicked for a different reason. Because this soaring musical is a masterclass in branding. With one…
Have you heard of V-Day? V-Day is a reframe of traditional Valentine’s Day celebrations with the stage show “The Vagina Monologues,” a monologue-based play created by Tony-award-winning, New York Times-bestselling author Eve Ensler (who, I learned while researching this blog, has renamed herself “V”!) It may still be popular today, but in the early 2000s,…
You may not know this, but up until I was 16, no one called me Victoria. To be clear, Victoria is my first name. But from birth until 16, I went by my middle name…Ashlee. It feels strange to even write it, but if you come visit me in Paducah, Kentucky where I grew up,…
