Did you know your client has a leaky roof?
It’s up to you to know exactly what that “leaky roof” is. Last week, Andrew spent most of his time up a ladder. Yep, our roof was leaking. Specifically, it was leaking in such a way that if we didn’t block…
wellness marketing
Read MoreDid you know your client has a leaky roof?
Your marketing is missing a Pig’s Head Lead Magnet
Half a pig’s head, to be exact. At the beginning of the pandemic, Andrew and I were stuck at home like everyone else. Except home for us was a 400-ish (“ish” meaning somewhere between 350 square feet and how-the-hell-are-two-grown-adults-surviving-in-a-shoe-box-during-a-global-pandemic square…
The Happy Baby™ brand we all hate
Hate is a strong word, and it’s the exact word I’m looking for. I’ve been thinking about brands a lot lately while prepping for a (super actionable) AI/SEO workshop I’ll be co-teaching in March. And moving back home to Paducah,…
5 foolproof ways to market your evidence-based medicine practice
As the owner of an evidence-based medicine practice, you’ve probably put a ton of energy into making sure your patient recommendations and website content are accurate. But have you considered that your marketing needs some love, too? It’s hard to…
How to get Wicked with your business’s brand
Tonight is the 97th annual Academy Awards. As a past musical theatre nerd, I’m thrilled by the fact that the musical Wicked is nominated in 10 different categories. But as a marketer, I want you to pay attention to Wicked…
4 unique marketing ideas for your wellness business
You might remember that, in 2020, we were all living through a once-in-a-lifetime pandemic. Andrew and I were living through that pandemic in a 400-square-foot studio apartment in downtown Boston. Up until March of 2020, we were both gym rats…
Hit Publish! 10 Ways to Create a Profitable Wellness Website
You’ve got the perfect business name. The designer did a great job on your logo. And even though your wellness website isn’t perfect, everything works, and you love the colors and fonts. So why aren’t more people booking appointments?Or buying…
Landing page SEO isn’t as scary as it sounds: Your simplified step-by-step guide
When I was a kid, there were 3 rules in my house: 1. If you make a mess, clean it up. 2. Don’t take the Lord’s name in vain 3. Do not, under any circumstances, lest you risk the wrath…
How to overcome the 3 major hurdles you’ll face when implementing SEO
Believe it or not, the “S” in SEO does not stand for scary. SEO, or search engine optimization, is a marketing technique that should be as common as list building or posting on social media. But the somewhat mysterious and…
My top 3 tips to easily (and fabulously) brand your wellness business
You may not know this, but up until I was 16, no one called me Victoria. To be clear, Victoria is my first name. But from birth until 16, I went by my middle name…Ashlee. It feels strange to even…
A trip to Brussels, a raging UTI, and 3 ways to get your message to patients NO MATTER WHAT
In 2012, my then-boyfriend and I took a trip to Europe. We planned a few days in Brussels, a few in Amsterdam, and the bulk of our time in Northern Italy. But three days before we left, I felt the…
Stop the hot & cold approach to SEO
In 2009, long before the popularity of Wim Hof or Andrew Huberman, I was living on a small farm in Northern California with a friend group of wellness maniacs who were heavily into hot and cold therapy. The basic idea…