As the owner of an evidence-based medicine practice, you’ve probably put a ton of energy into making sure your patient recommendations and website content are accurate. But have you considered that your marketing needs some love, too? It’s hard to balance 1:1 work, research, and promoting your business. Not to mention spending time with your…
You might remember that, in 2020, we were all living through a once-in-a-lifetime pandemic. Andrew and I were living through that pandemic in a 400-square-foot studio apartment in downtown Boston. Up until March of 2020, we were both gym rats who found solace from the craziness of the city (and, if I’m being perfectly honest,…
You may not know this, but up until I was 16, no one called me Victoria. To be clear, Victoria is my first name. But from birth until 16, I went by my middle name…Ashlee. It feels strange to even write it, but if you come visit me in Paducah, Kentucky where I grew up,…
Please welcome Aimee Gallo, LN, CN, HHC, founder of Vibrance Nutrition and Fitness, a private nutrition practice that focuses on metabolic health, and host of Blasphemous Nutrition, the standout podcast that debunks diet dogma with a side of science, sass, and a smile. In this blog, Aimee shares her experience with learning and implementing basic…
I grew up in Paducah, Kentucky, a small town on the Ohio River directly across from Southern Illinois, where my family still farms corn and soybeans. A nd in the summer of 1993, the Ohio, Mississippi, and Missouri rivers rose to levels higher than anyone had ever experienced. Every time I sit down to write…
In this 6-Step SEO Marketing How-To Guide, you’ll learn the primary SEO steps you need to take to show up in front of new patients online. And we promise it will be easier than putting together your new standing desk from Ikea. Step 1: Get your website on Google The first step to using the…
Lately, I’ve heard from some of my clients that they’re super frustrated with their practice. Very few patients are making appointments, only one non-family member has joined their email list, and no one is visiting their website. As I’m the one helping out with marketing, I take this seriously. What’s going on? In our weekly…
You’ve stopped and started, stalled and avoided. It’s a hairy job and one you might be struggling with: How do you write your business homepage? It’s not as scary as you think. In this blog, I’ll outline the elements to include (and exclude) from your business homepage, along with tips to keep the mean-spirited “it’s…
If you’re just starting a career in nutrition or currently in one you hate, you’re in the right place! This blog covers three questions I explore with my career coaching clients to help them find the perfect nutrition career. These considerations will save you time, money, and frustration and will lead you to a…
