Tonight is the 97th annual Academy Awards. As a past musical theatre nerd, I’m thrilled by the fact that the musical Wicked is nominated in 10 different categories. But as a marketer, I want you to pay attention to Wicked for a different reason. Because this soaring musical is a masterclass in branding. With one…
Have you heard of V-Day? V-Day is a reframe of traditional Valentine’s Day celebrations with the stage show “The Vagina Monologues,” a monologue-based play created by Tony-award-winning, New York Times-bestselling author Eve Ensler (who, I learned while researching this blog, has renamed herself “V”!) It may still be popular today, but in the early 2000s,…
You might remember that, in 2020, we were all living through a once-in-a-lifetime pandemic. Andrew and I were living through that pandemic in a 400-square-foot studio apartment in downtown Boston. Up until March of 2020, we were both gym rats who found solace from the craziness of the city (and, if I’m being perfectly honest,…
You’ve stopped and started, stalled and avoided. It’s a hairy job and one you might be struggling with: How do you write your business homepage? It’s not as scary as you think. In this blog, I’ll outline the elements to include (and exclude) from your business homepage, along with tips to keep the mean-spirited “it’s…
