Did you know your client has a leaky roof?
It’s up to you to know exactly what that “leaky roof” is. Last week, Andrew spent most of his time up a ladder. Yep, our roof was leaking. Specifically, it was leaking in such a way that if we didn’t block…
marketing tips
Read MoreDid you know your client has a leaky roof?
The Happy Baby™ brand we all hate
Hate is a strong word, and it’s the exact word I’m looking for. I’ve been thinking about brands a lot lately while prepping for a (super actionable) AI/SEO workshop I’ll be co-teaching in March. And moving back home to Paducah,…
How to get Wicked with your business’s brand
Tonight is the 97th annual Academy Awards. As a past musical theatre nerd, I’m thrilled by the fact that the musical Wicked is nominated in 10 different categories. But as a marketer, I want you to pay attention to Wicked…
Why it’s a great idea to V-Day your wellness business brand
Have you heard of V-Day? V-Day is a reframe of traditional Valentine’s Day celebrations with the stage show “The Vagina Monologues,” a monologue-based play created by Tony-award-winning, New York Times-bestselling author Eve Ensler (who, I learned while researching this blog,…
4 unique marketing ideas for your wellness business
You might remember that, in 2020, we were all living through a once-in-a-lifetime pandemic. Andrew and I were living through that pandemic in a 400-square-foot studio apartment in downtown Boston. Up until March of 2020, we were both gym rats…
My top 3 tips to easily (and fabulously) brand your wellness business
You may not know this, but up until I was 16, no one called me Victoria. To be clear, Victoria is my first name. But from birth until 16, I went by my middle name…Ashlee. It feels strange to even…
How to Write Your Health and Wellness Business Homepage
You’ve stopped and started, stalled and avoided. It’s a hairy job and one you might be struggling with: How do you write your business homepage? It’s not as scary as you think. In this blog, I’ll outline the elements to…