Can you make 6 figures a year sitting on the beach?

So, is what they say true?

Can you make 6 figures a year with a mai tai in one hand and your favorite novel in the other?

This is marketing’s most repeated claim.

But the ease of simply saying, “Make 6 figures a year while working from home!” has led to many an entrepreneur giving up before they have a chance to get started.

Why?

Because it’s a not-so-little white lie.

The part of the promise everyone forgets to mention is that making 6 figures will take years of clear, consistent, strategic marketing and business planning.

Look me in the eyes: *YEARS.*

Anyone telling you different is likely trying to sell you a course. (Did I nail it, or did I nail it?)

Now, I’m not asking you to abandon this dream; it’s a fantastic goal.

The core of the idea—creating multiple income streams—is sound and will help you build a sustainable practice.

But we need to adjust expectations and focus on the two most crucial steps in the process.

Specifically, clarity and consistency.

These two elements will lead to (you guessed it) 6 figures a year with your toes in the sand.

How?

Clarity

You have to get clear on 3 things:

• Your practice’s why
• The patients you want to serve
• The vibe you want to create

This is both for you (so you don’t downright hate your business) and your marketing.

Real-world example: No one, and I mean no one, wants another blog on hydration.

What they want is a blog on how to stop cramping at night in the summer…it’s ruining their sleep, and between the cramps and their 1-year-old, morning workouts are non-existent, not to mention their sex life. 

That’s clarity.

Instead of writing another non-descript hydration blog, you’re solving a specific person’s problem (a busy new dehydrated mom who cares about fitness) and doing it in a style that incorporates your unique voice, aka your brand.

So get clear.

Who, specifically, do you want to work with in your business? Why does your practice exist? And what’s your business personality?

Keep in mind…it will take some time to get clear. Give yourself the space to carefully clarify your practice.

It took me close to 10 years. I have faith you’ll be a faster.

Consistency

If we’re counting up to 6 figures, the clock starts once you’re crystal clear and then  consistently broadcasting this concentrated message to the world via your website, newsletters, social posts, blogs, affiliations, ads, etc.

Notice I’m not advocating for a certain frequency of broadcasting. I’m advocating for consistency.

Consistency is the most overlooked element of successful marketing.

You have to keep showing up in front of your audience, with the same general message, to establish brand awareness and trust.

Over. And over. And over.

Some clinicians are so uncomfortable with consistent marketing that they never get off the ground. They feel like they’re annoying, that they’re repeating themselves, and that they’ll push potential patients away.

No, no, and no.

You may not be the best marketer in the world (and who expects you to be…you’re a clinician, not a professional marketer!), but you must keep putting yourself out there to build your practice.

The frequency of your marketing depends on your life. Do you have four kids, are halfway through your grad degree, and work full-time?

Your marketing will not be as frequent as someone without those factors.

But it still needs to be consistent. You have to find a frequency that works for you.

The best 6-figure strategy?

The one that works for you.

Even though most people start with strategy, it actually comes after you’ve done the hard work of clarity and consistency.

Strategy simply means having an efficient plan to put your clear, consistent message out into the world to attract new leads and lead them toward your life-changing offers.

Efficiency means finding ways to achieve your goal with the least amount of work possible.

For example, let’s say you know your ideal client avatar/target audience.

You feel deep-in-your-bones comfortable with your brand.

You have a purposeful mission that lights you up.

And you’ve started publishing blogs, sending out newsletters, writing guest posts, and recording a podcast on a schedule.

Your goal is to get to 6 figures.

But how are you going to get there?

Once you know who you’re speaking to and have some practice doing it, then you need a way to market and sell that doesn’t burn up all your juju (because, more than likely, you’ve got other shit to do).

The main formula we use at The LaFont Agency is:

• List building with a strong leaning toward everyone’s favorite strategy, SEO 😉, leading to…
• High-converting funnels, leading to…
• A nicely stacked set of offers that transform your client’s life

You can choose any marketing strategies you want (webinars, summits, postcards…seriously, snail mail is making a comeback) as long as:

• They logically fit into your business model and help you achieve your goal
• They include passive or at least semi-passive components, i.e., they don’t take much energy from you to make money once they’re established

Passive forms of income are the backbone of “make 6 figures while sitting on the beach.”

But now you understand why this (lovely, wonderful) goal can’t happen overnight or even quickly.

Want 6-figure support?

If your goal is to create a profitable, long-lasting practice, book a time to chat with us.

Click here to get on Zoom with Victoria and The LaFont Agency team.