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  • marketing to your niche
    ideal client avatar | search engine optimization | SEO | website copy | wellness blogging | wellness marketing

    A masterclass in marketing to your niche from…The Indigo Girls

    April 14, 2024April 16, 2024

    Guess who’s going to see the Indigo Girls LIVE?   So, of course, I’ve been jamming out to all 16 of their studio albums (and loving every second of it). And one point I’ve noticed that pops up in every song is…the specifics. Niching is terrifying to you, but your audience (and everyone else) loves…

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  • blog keyword search
    career advice | ideal client avatar | search engine optimization | SEO | website copy | wellness blogging | wellness marketing

    Aimee’s blog keyword search success story

    April 6, 2024April 6, 2024

    Please welcome Aimee Gallo, LN, CN, HHC, founder of Vibrance Nutrition and Fitness, a private nutrition practice that focuses on metabolic health, and host of Blasphemous Nutrition, the standout podcast that debunks diet dogma with a side of science, sass, and a smile.  In this blog, Aimee shares her experience with learning and implementing basic…

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  • how to spot SEO scams
    search engine optimization | SEO | website | wellness marketing

    How to spot (and avoid!) these 3 SEO scams

    February 25, 2024February 25, 2024

    How many scammy SEO calls have you gotten this WEEK? We’ve been discussing SEO scams in our Market Your Wellness Biz Monthly Membership meetups…they’re annoying, yeah, but when you’re not totally sure if you’re doing SEO right, they’re also anxiety-inducing. …Is the call really a scam? …Or is it something you should pay attention to?…

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  • blog writing for SEO
    career advice | ideal client avatar | search engine optimization | SEO | wellness blogging | wellness marketing

    Blog writing for SEO and the 1993 midwest flood

    February 17, 2024March 16, 2024

    I grew up in Paducah, Kentucky, a small town on the Ohio River directly across from Southern Illinois, where my family still farms corn and soybeans. A nd in the summer of 1993, the Ohio, Mississippi, and Missouri rivers rose to levels higher than anyone had ever experienced. Every time I sit down to write…

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  • SEO Marketing How-To
    career advice | search engine optimization | SEO | website | wellness marketing

    An SEO Marketing How-To Guide (made just for wellness pros!)

    December 10, 2023June 5, 2025

    In this 6-Step SEO Marketing How-To Guide, you’ll learn the primary SEO steps you need to take to show up in front of new patients online. And we promise it will be easier than putting together your new standing desk from Ikea. Step 1: Get your website on Google The first step to using the…

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  • 4 ways to stick with your practice (even when it really sucks)
    career advice | wellness marketing

    4 ways to stick with your practice (even when it really sucks)

    November 2, 2023November 3, 2023

    Lately, I’ve heard from some of my clients that they’re super frustrated with their practice. Very few patients are making appointments, only one non-family member has joined their email list, and no one is visiting their website. As I’m the one helping out with marketing, I take this seriously. What’s going on? In our weekly…

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  • selective focus phot of artificial human skull
    wellness blogging | wellness marketing

    4 ways to make your blogs click-worthy *and* research-based

    March 25, 2023May 19, 2025

    Blogs, science, and yes, even clickability go together. As a clinician, you need blogs to market your services. They help you form relationships with potential patients, solve their problems, and show off your personality. Plus, they’re basically required if you want to get found on Google, aka, give your SEO a boost. So, how do…

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