You’ve got the perfect business name. The designer did a great job on your logo. And even though your wellness website isn’t perfect, everything works, and you love the colors and fonts. So why aren’t more people booking appointments?Or buying your course?Or even contacting you to ask a question? Keep reading to learn the top…
On a snowy day in May of 2019, my husband and I got married on a dock overlooking Lake Tahoe. It was just as magical as it sounds, and we were lucky to have our friends and family there to celebrate with us. Including, of course, my mom, who was bursting at the seams with…
In 2012, my then-boyfriend and I took a trip to Europe. We planned a few days in Brussels, a few in Amsterdam, and the bulk of our time in Northern Italy. But three days before we left, I felt the familiar tinge of a UTI. Now, for most women, this wouldn’t be an issue; they’d…
In 2009, long before the popularity of Wim Hof or Andrew Huberman, I was living on a small farm in Northern California with a friend group of wellness maniacs who were heavily into hot and cold therapy. The basic idea is that you soak first in hot water and then cold to stimulate circulation, lymphatic…
Guess who’s going to see the Indigo Girls LIVE? So, of course, I’ve been jamming out to all 16 of their studio albums (and loving every second of it). And one point I’ve noticed that pops up in every song is…the specifics. Niching is terrifying to you, but your audience (and everyone else) loves…
Please welcome Aimee Gallo, LN, CN, HHC, founder of Vibrance Nutrition and Fitness, a private nutrition practice that focuses on metabolic health, and host of Blasphemous Nutrition, the standout podcast that debunks diet dogma with a side of science, sass, and a smile. In this blog, Aimee shares her experience with learning and implementing basic…
I grew up in Paducah, Kentucky, a small town on the Ohio River directly across from Southern Illinois, where my family still farms corn and soybeans. A nd in the summer of 1993, the Ohio, Mississippi, and Missouri rivers rose to levels higher than anyone had ever experienced. Every time I sit down to write…
Blogs, science, and yes, even click-ability go together. As a clinician, you need blogs to market your services. They’re like professional journal entries that help you form relationships with potential patients, solve their problems, and show off your personality. Plus, they’re basically required if you want to get found on Google, aka, give your…
As the owner of an evidence-based medicine practice, you’ve probably put a ton of energy into making sure your patient recommendations and website content are accurate. But have you considered that your marketing needs some love, too? It’s hard to balance 1:1 work, research, and promoting your business. Not to mention spending time with…
You loooooove nutrition. And you love writing about it. But you notice your nutrition blog isn’t getting much play and you haven’t had a new client since last month. Maybe it’s time to ask: Is your blog about nutrition boring? Read on to learn the top four ways to create nutrition blogs that your potential…
