In 2012, my then-boyfriend and I took a trip to Europe. We planned a few days in Brussels, a few in Amsterdam, and the bulk of our time in Northern Italy. But three days before we left, I felt the familiar tinge of a UTI. Now, for most women, this wouldn’t be an issue; they’d…
Guess who’s going to see the Indigo Girls LIVE? So, of course, I’ve been jamming out to all 16 of their studio albums (and loving every second of it). And one point I’ve noticed that pops up in every song is…the specifics. Niching is terrifying to you, but your audience (and everyone else) loves…
Please welcome Aimee Gallo, LN, CN, HHC, founder of Vibrance Nutrition and Fitness, a private nutrition practice that focuses on metabolic health, and host of Blasphemous Nutrition, the standout podcast that debunks diet dogma with a side of science, sass, and a smile. In this blog, Aimee shares her experience with learning and implementing basic…
I grew up in Paducah, Kentucky, a small town on the Ohio River directly across from Southern Illinois, where my family still farms corn and soybeans. A nd in the summer of 1993, the Ohio, Mississippi, and Missouri rivers rose to levels higher than anyone had ever experienced. Every time I sit down to write…
Yep, even more important than your offers. Your logo. Or a really pretty website. Now, first things first. Your ideal client avatar has very little to do with the 2009 cinematic hit “Avatar.” And yes, I did blow 15 minutes watching film clips (10/10 would recommend). An ideal client avatar is only similar to the…
You’ve stopped and started, stalled and avoided. It’s a hairy job and one you might be struggling with: How do you write your business homepage? It’s not as scary as you think. In this blog, I’ll outline the elements to include (and exclude) from your business homepage, along with tips to keep the mean-spirited “it’s…
