landing page seo
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Landing page SEO isn’t as scary as it sounds: Your simplified step-by-step guide

When I was a kid, there were 3 rules in my house: 1. If you make a mess, clean it up. 2. Don’t take the Lord’s name in vain 3. Do not, under any circumstances, lest you risk the wrath of God, the Virgin Mary, and the great beyond, ever, ever touch mom’s fabric scissors….

search intent
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Skipping this 10-second SEO step is blocking your wellness business (and costing you thousands)

On a snowy day in May of 2019, my husband and I got married on a dock overlooking Lake Tahoe. It was just as magical as it sounds, and we were lucky to have our friends and family there to celebrate with us. Including, of course, my mom, who was bursting at the seams with…

How to overcome the 3 major hurdles you'll face when implementing SEO
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How to overcome the 3 major hurdles you’ll face when implementing SEO

Believe it or not, the “S” in SEO does not stand for scary.  SEO, or search engine optimization, is a marketing technique that should be as common as list building or posting on social media.  But the somewhat mysterious and minorly technical (emphasis on minor) nature of SEO keeps many clinicians from even attempting this…

seo strategy
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Stop the hot & cold approach to SEO

In 2009, long before the popularity of Wim Hof or Andrew Huberman, I was living on a small farm in Northern California with a friend group of wellness maniacs who were heavily into hot and cold therapy. The basic idea is that you soak first in hot water and then cold to stimulate circulation, lymphatic…

marketing to your niche
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A masterclass in marketing to your niche from…The Indigo Girls

Guess who’s going to see the Indigo Girls LIVE?   So, of course, I’ve been jamming out to all 16 of their studio albums (and loving every second of it). And one point I’ve noticed that pops up in every song is…the specifics. Niching is terrifying to you, but your audience (and everyone else) loves…

blog keyword search
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Aimee’s blog keyword search success story

Please welcome Aimee Gallo, LN, CN, HHC, founder of Vibrance Nutrition and Fitness, a private nutrition practice that focuses on metabolic health, and host of Blasphemous Nutrition, the standout podcast that debunks diet dogma with a side of science, sass, and a smile.  In this blog, Aimee shares her experience with learning and implementing basic…

how to spot SEO scams
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How to spot (and avoid!) these 3 SEO scams

How many scammy SEO calls have you gotten this WEEK? We’ve been discussing SEO scams in our Market Your Wellness Biz Monthly Membership meetups…they’re annoying, yeah, but when you’re not totally sure if you’re doing SEO right, they’re also anxiety-inducing. …Is the call really a scam? …Or is it something you should pay attention to?…

blog writing for SEO
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Blog writing for SEO and the 1993 midwest flood

I grew up in Paducah, Kentucky, a small town on the Ohio River directly across from Southern Illinois, where my family still farms corn and soybeans. A nd in the summer of 1993, the Ohio, Mississippi, and Missouri rivers rose to levels higher than anyone had ever experienced. Every time I sit down to write…

SEO Marketing How-To
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The 6-Step SEO Marketing How-To Guide (made just for wellness pros!)

In this 6-Step SEO Marketing How-To Guide,  you’ll learn the primary SEO steps you need to show up in front of new patients online. And we promise it will be easier than putting together your new standing desk from Ikea. ???? Step 1: Get your website on Google The first step to using the SEO…

vintage teal typewriter beside book
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How to Write Your Health and Wellness Business Homepage

You’ve stopped and started, stalled and avoided. It’s a hairy job and one you might be struggling with: How do you write your business homepage? It’s not as scary as you think. In this blog, I’ll outline the elements to include (and exclude) from your business homepage, along with tips to keep the mean-spirited “it’s…