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wellness marketing agency
  • brand
    brand | marketing tips | website | wellness marketing

    How to get Wicked with your business’s brand

    March 2, 2025May 1, 2025

    Tonight is the 97th annual Academy Awards. As a past musical theatre nerd, I’m thrilled by the fact that the musical Wicked is nominated in 10 different categories. But as a marketer, I want you to pay attention to Wicked for a different reason. Because this soaring musical is a masterclass in branding. With one…

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  • silver MacBook beside red pepper
    website | wellness blogging | wellness marketing

    Hit Publish! 10 Ways to Create a Profitable Wellness Website

    November 24, 2024November 24, 2024

    You’ve got the perfect business name. The designer did a great job on your logo. And even though your wellness website isn’t perfect, everything works, and you love the colors and fonts. So why aren’t more people booking appointments?Or buying your course?Or even contacting you to ask a question? Keep reading to learn the top…

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  • landing page seo
    search engine optimization | SEO | website | website copy | wellness marketing

    Landing page SEO isn’t as scary as it sounds: Your simplified step-by-step guide

    October 20, 2024November 3, 2024

    When I was a kid, there were 3 rules in my house: 1. If you make a mess, clean it up. 2. Don’t take the Lord’s name in vain 3. Do not, under any circumstances, lest you risk the wrath of God, the Virgin Mary, and the great beyond, ever, ever touch mom’s fabric scissors….

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  • gold statue of man holding a sword
    ideal client avatar | website | website copy | wellness blogging | wellness marketing

    A trip to Brussels, a raging UTI, and 3 ways to get your message to patients NO MATTER WHAT

    April 27, 2024April 27, 2024

    In 2012, my then-boyfriend and I took a trip to Europe. We planned a few days in Brussels, a few in Amsterdam, and the bulk of our time in Northern Italy. But three days before we left, I felt the familiar tinge of a UTI. Now, for most women, this wouldn’t be an issue; they’d…

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  • seo strategy
    search engine optimization | SEO | website | wellness blogging | wellness marketing

    Stop the hot & cold approach to SEO

    April 21, 2024September 17, 2024

    In 2009, long before the popularity of Wim Hof or Andrew Huberman, I was living on a small farm in Northern California with a friend group of wellness maniacs who were heavily into hot and cold therapy. The basic idea is that you soak first in hot water and then cold to stimulate circulation, lymphatic…

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  • how to spot SEO scams
    search engine optimization | SEO | website | wellness marketing

    How to spot (and avoid!) these 3 SEO scams

    February 25, 2024February 25, 2024

    How many scammy SEO calls have you gotten this WEEK? We’ve been discussing SEO scams in our Market Your Wellness Biz Monthly Membership meetups…they’re annoying, yeah, but when you’re not totally sure if you’re doing SEO right, they’re also anxiety-inducing. …Is the call really a scam? …Or is it something you should pay attention to?…

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  • SEO Marketing How-To
    career advice | search engine optimization | SEO | website | wellness marketing

    An SEO Marketing How-To Guide (made just for wellness pros!)

    December 10, 2023June 5, 2025

    In this 6-Step SEO Marketing How-To Guide, you’ll learn the primary SEO steps you need to take to show up in front of new patients online. And we promise it will be easier than putting together your new standing desk from Ikea. Step 1: Get your website on Google The first step to using the…

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  • vintage teal typewriter beside book
    career advice | ideal client avatar | marketing tips | search engine optimization | SEO | website | website copy

    How to Write Your Health and Wellness Business Homepage

    April 17, 2022March 16, 2025

    You’ve stopped and started, stalled and avoided. It’s a hairy job and one you might be struggling with: How do you write your business homepage? It’s not as scary as you think. In this blog, I’ll outline the elements to include (and exclude) from your business homepage, along with tips to keep the mean-spirited “it’s…

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  • Our Team
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