Is your blog about nutrition…boring?
You loooooove nutrition. And you love writing about it. But you notice your nutrition blog isn’t getting much play and you haven’t had a new client since last month. Maybe it’s time to ask: Is your blog about nutrition boring?
Read on to learn the top four ways to create nutrition blogs that your potential clients actually want to read (and then feel so excited to work with you that they book an appointment asap).
Tip 1: Blog about nutrition in a way that captivates potential clients
Here’s the deal: you and I probably have a lot in common. We’re both fascinated by prostaglandins, detox pathways, and the fact that our gut bacteria create B vitamins.
That shit is amazing.
But your potential clients? Not so much.
Unless you’re after a client that is a nutrition nerd like you, these topics aren’t going to get your business too far.
So you have to blog about nutrition in a way that appeals to the people you want as clients.
And this is very different from blogging about cool nutrition factoids.
Below are some signs you might be blogging about topics you love versus topics your clients love:
- Your favorite clients end up becoming nutrition-y friends or study buddies.
- You’ve had more than one client leave their career to study nutrition.
- Your appointments last forever because you and your client can’t stop talking about the process of digestion.
If you answered yes to at least one of these points, it means your blog about nutrition is drawing in other nutrition lovers.
But you want it to help you get clients that fit your niche.
Click here to figure out your niche client, aka your ideal client avatar.
So, what do your potential clients want to read about in your blog? Thankfully, the answer is simple.
Your potential clients want to read about solutions to their problems.
That’s it.
While you want to write about the underlying mechanisms of SIBO, they want to read about how to eat an onion without their stomach feeling like it’s going to explode.
See the difference?
Tip 2: Your blog about nutrition should be practical
Along with your love of nutrition comes a readiness to dedicate a lot of time and money to grocery shopping, food prep, supplement purchases and protocol schedules, poop testing, etc., etc., etc.
You know, all the stuff nutrition nerds love.
But again, think like a client. Will they be stoked to spend hours in the kitchen each week?
The answer is probably no.
So when you blog about nutrition, make it practical. This ranges from explanations of physiology to food recommendations. And yes, your blog should most definitely contain some action steps, more on that in a minute.
Does your client want to read about the minutiae of in vivo versus in vitro redox science?
Or do they want to read about how including chickpeas (yes, canned is fine), turkey (yes, cold cuts are a great first step), and cabbage (pre-shredded for convenience) in their diet will likely improve their energy levels?
Both of these examples speak to supporting healthy antioxidant balance in the body. But one is a blog about nutrition that potential clients will actually read and benefit from.
Tip 3: Share some of your story
Your story is why you got into this work in the first place. So use your blog about nutrition to share it with people who are going through similar problems.
Humans are endlessly compelled by a good story, even if it’s the same storyline over and over.
Even if (and this is great news for most of us) even if the story isn’t over. Because most of us have not fully resolved whatever health issue is behind our nutrition career.
This lack of resolution keeps some practitioners from speaking up. It feels scary to tell potential clients: I can help you, but I haven’t gotten it all figured out yet.
I’m here to tell you—your potential clients do not give one shit if you’re perfect.
They care that you’re willing, empathetic, and that you understand their experience.
Tip 4: Give your audience something to do
Think of this final tip in two categories:
- Give your audience something to do that will benefit their current challenge. Some specific new foods to try like a list of quick, high-protein foods. A link to your favorite deep breathing app. Ways to curb eating after 8 PM.
- Give your audience something to do that will benefit you. A link to a quiz that helps them understand their fatigue symptoms while capturing their email address. A call to sign-up for your newest program created just for the issue they’re dealing with. A special invitation to your members-only Facebook group.
People need practical solutions and they want ways to keep getting to know you before they feel safe enough to officially become a client. So, fulfill both these asks, always in a way that’s best for your potential clients.
Want more tips like these?
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