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  • landing page seo
    search engine optimization | SEO | website | website copy | wellness marketing

    Landing page SEO isn’t as scary as it sounds: Your simplified step-by-step guide

    October 20, 2024November 3, 2024

    When I was a kid, there were 3 rules in my house: 1. If you make a mess, clean it up. 2. Don’t take the Lord’s name in vain 3. Do not, under any circumstances, lest you risk the wrath of God, the Virgin Mary, and the great beyond, ever, ever touch mom’s fabric scissors….

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  • search intent
    search engine optimization | SEO | wellness blogging

    Skipping this 10-second SEO step is blocking your wellness business (and costing you thousands)

    September 14, 2024September 21, 2024

    On a snowy day in May of 2019, my husband and I got married on a dock overlooking Lake Tahoe. It was just as magical as it sounds, and we were lucky to have our friends and family there to celebrate with us. Including, of course, my mom, who was bursting at the seams with…

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  • How to overcome the 3 major hurdles you'll face when implementing SEO
    search engine optimization | SEO | wellness marketing

    How to overcome the 3 major hurdles you’ll face when implementing SEO

    June 30, 2024September 21, 2024

    Believe it or not, the “S” in SEO does not stand for scary.  SEO, or search engine optimization, is a marketing technique that should be as common as list building or posting on social media.  But the somewhat mysterious and minorly technical (emphasis on minor) nature of SEO keeps many clinicians from even attempting this…

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  • seo strategy
    search engine optimization | SEO | website | wellness blogging | wellness marketing

    Stop the hot & cold approach to SEO

    April 21, 2024September 17, 2024

    In 2009, long before the popularity of Wim Hof or Andrew Huberman, I was living on a small farm in Northern California with a friend group of wellness maniacs who were heavily into hot and cold therapy. The basic idea is that you soak first in hot water and then cold to stimulate circulation, lymphatic…

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  • marketing to your niche
    ideal client avatar | search engine optimization | SEO | website copy | wellness blogging | wellness marketing

    A masterclass in marketing to your niche from…The Indigo Girls

    April 14, 2024April 16, 2024

    Guess who’s going to see the Indigo Girls LIVE?   So, of course, I’ve been jamming out to all 16 of their studio albums (and loving every second of it). And one point I’ve noticed that pops up in every song is…the specifics. Niching is terrifying to you, but your audience (and everyone else) loves…

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  • blog keyword search
    career advice | ideal client avatar | search engine optimization | SEO | website copy | wellness blogging | wellness marketing

    Aimee’s blog keyword search success story

    April 6, 2024April 6, 2024

    Please welcome Aimee Gallo, LN, CN, HHC, founder of Vibrance Nutrition and Fitness, a private nutrition practice that focuses on metabolic health, and host of Blasphemous Nutrition, the standout podcast that debunks diet dogma with a side of science, sass, and a smile.  In this blog, Aimee shares her experience with learning and implementing basic…

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  • how to spot SEO scams
    search engine optimization | SEO | website | wellness marketing

    How to spot (and avoid!) these 3 SEO scams

    February 25, 2024February 25, 2024

    How many scammy SEO calls have you gotten this WEEK? We’ve been discussing SEO scams in our Market Your Wellness Biz Monthly Membership meetups…they’re annoying, yeah, but when you’re not totally sure if you’re doing SEO right, they’re also anxiety-inducing. …Is the call really a scam? …Or is it something you should pay attention to?…

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  • blog writing for SEO
    career advice | ideal client avatar | search engine optimization | SEO | wellness blogging | wellness marketing

    Blog writing for SEO and the 1993 midwest flood

    February 17, 2024March 16, 2024

    I grew up in Paducah, Kentucky, a small town on the Ohio River directly across from Southern Illinois, where my family still farms corn and soybeans. A nd in the summer of 1993, the Ohio, Mississippi, and Missouri rivers rose to levels higher than anyone had ever experienced. Every time I sit down to write…

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  • SEO Marketing How-To
    career advice | search engine optimization | SEO | website | wellness marketing

    An SEO Marketing How-To Guide (made just for wellness pros!)

    December 10, 2023June 5, 2025

    In this 6-Step SEO Marketing How-To Guide, you’ll learn the primary SEO steps you need to take to show up in front of new patients online. And we promise it will be easier than putting together your new standing desk from Ikea. Step 1: Get your website on Google The first step to using the…

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  • vintage teal typewriter beside book
    career advice | ideal client avatar | marketing tips | search engine optimization | SEO | website | website copy

    How to Write Your Health and Wellness Business Homepage

    April 17, 2022March 16, 2025

    You’ve stopped and started, stalled and avoided. It’s a hairy job and one you might be struggling with: How do you write your business homepage? It’s not as scary as you think. In this blog, I’ll outline the elements to include (and exclude) from your business homepage, along with tips to keep the mean-spirited “it’s…

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