Crumbl is an arguably delicious, multi-layered masterclass in highly effective marketing. Have you heard of, or even better, tasted Crumbl cookies? They’re a marketing phenom that catapulted from a family-founded business in Utah to the dessert darling of Millennials and Gen Zs thanks to their popularity on TikTok. I’ve personally not indulged in a Crumbl…
As the owner of an evidence-based medicine practice, you’ve probably put a ton of energy into making sure your patient recommendations and website content are accurate. But have you considered that your marketing needs some love, too? It’s hard to balance 1:1 work, research, and promoting your business. Not to mention spending time with your…
Tonight is the 97th annual Academy Awards. As a past musical theatre nerd, I’m thrilled by the fact that the musical Wicked is nominated in 10 different categories. But as a marketer, I want you to pay attention to Wicked for a different reason. Because this soaring musical is a masterclass in branding. With one…
You might remember that, in 2020, we were all living through a once-in-a-lifetime pandemic. Andrew and I were living through that pandemic in a 400-square-foot studio apartment in downtown Boston. Up until March of 2020, we were both gym rats who found solace from the craziness of the city (and, if I’m being perfectly honest,…
You’ve got the perfect business name. The designer did a great job on your logo. And even though your wellness website isn’t perfect, everything works, and you love the colors and fonts. So why aren’t more people booking appointments?Or buying your course?Or even contacting you to ask a question? Keep reading to learn the top…
When I was a kid, there were 3 rules in my house: 1. If you make a mess, clean it up. 2. Don’t take the Lord’s name in vain 3. Do not, under any circumstances, lest you risk the wrath of God, the Virgin Mary, and the great beyond, ever, ever touch mom’s fabric scissors….
Believe it or not, the “S” in SEO does not stand for scary. SEO, or search engine optimization, is a marketing technique that should be as common as list building or posting on social media. But the somewhat mysterious and minorly technical (emphasis on minor) nature of SEO keeps many clinicians from even attempting this…
You may not know this, but up until I was 16, no one called me Victoria. To be clear, Victoria is my first name. But from birth until 16, I went by my middle name…Ashlee. It feels strange to even write it, but if you come visit me in Paducah, Kentucky where I grew up,…
In 2012, my then-boyfriend and I took a trip to Europe. We planned a few days in Brussels, a few in Amsterdam, and the bulk of our time in Northern Italy. But three days before we left, I felt the familiar tinge of a UTI. Now, for most women, this wouldn’t be an issue; they’d…
In 2009, long before the popularity of Wim Hof or Andrew Huberman, I was living on a small farm in Northern California with a friend group of wellness maniacs who were heavily into hot and cold therapy. The basic idea is that you soak first in hot water and then cold to stimulate circulation, lymphatic…
