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  • landing page seo
    search engine optimization | SEO | website | website copy | wellness marketing

    Landing page SEO isn’t as scary as it sounds: Your simplified step-by-step guide

    October 20, 2024November 3, 2024

    When I was a kid, there were 3 rules in my house: 1. If you make a mess, clean it up. 2. Don’t take the Lord’s name in vain 3. Do not, under any circumstances, lest you risk the wrath of God, the Virgin Mary, and the great beyond, ever, ever touch mom’s fabric scissors….

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  • gold statue of man holding a sword
    ideal client avatar | website | website copy | wellness blogging | wellness marketing

    A trip to Brussels, a raging UTI, and 3 ways to get your message to patients NO MATTER WHAT

    April 27, 2024April 27, 2024

    In 2012, my then-boyfriend and I took a trip to Europe. We planned a few days in Brussels, a few in Amsterdam, and the bulk of our time in Northern Italy. But three days before we left, I felt the familiar tinge of a UTI. Now, for most women, this wouldn’t be an issue; they’d…

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  • marketing to your niche
    ideal client avatar | search engine optimization | SEO | website copy | wellness blogging | wellness marketing

    A masterclass in marketing to your niche from…The Indigo Girls

    April 14, 2024April 16, 2024

    Guess who’s going to see the Indigo Girls LIVE?   So, of course, I’ve been jamming out to all 16 of their studio albums (and loving every second of it). And one point I’ve noticed that pops up in every song is…the specifics. Niching is terrifying to you, but your audience (and everyone else) loves…

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  • blog keyword search
    career advice | ideal client avatar | search engine optimization | SEO | website copy | wellness blogging | wellness marketing

    Aimee’s blog keyword search success story

    April 6, 2024April 6, 2024

    Please welcome Aimee Gallo, LN, CN, HHC, founder of Vibrance Nutrition and Fitness, a private nutrition practice that focuses on metabolic health, and host of Blasphemous Nutrition, the standout podcast that debunks diet dogma with a side of science, sass, and a smile.  In this blog, Aimee shares her experience with learning and implementing basic…

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  • riped banana on pink surface
    website copy | wellness blogging

    Is your blog about nutrition…boring?

    June 26, 2022February 27, 2023

    You loooooove nutrition. And you love writing about it. But you notice your nutrition blog isn’t getting much play and you haven’t had a new client since last month. Maybe it’s time to ask: Is your blog about nutrition boring? Read on to learn the top four ways to create nutrition blogs that your potential…

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  • vintage teal typewriter beside book
    career advice | ideal client avatar | marketing tips | search engine optimization | SEO | website | website copy

    How to Write Your Health and Wellness Business Homepage

    April 17, 2022March 16, 2025

    You’ve stopped and started, stalled and avoided. It’s a hairy job and one you might be struggling with: How do you write your business homepage? It’s not as scary as you think. In this blog, I’ll outline the elements to include (and exclude) from your business homepage, along with tips to keep the mean-spirited “it’s…

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  • Our Team
  • Work With Us
    • Homepage Audit
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    • Consulting
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  • Blog
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  • Member Login