You loooooove nutrition. And you love writing about it. But you notice your nutrition blog isn’t getting much play and you haven’t had a new client since last month. Maybe it’s time to ask: Is your blog about nutrition boring? Read on to learn the top four ways to create nutrition blogs that your potential…
Yep, even more important than your offers. Your logo. Or a really pretty website. Now, first things first. Your ideal client avatar has very little to do with the 2009 cinematic hit “Avatar.” And yes, I did blow 15 minutes watching film clips (10/10 would recommend). An ideal client avatar is only similar to the…
You’ve stopped and started, stalled and avoided. It’s a hairy job and one you might be struggling with: How do you write your business homepage? It’s not as scary as you think. In this blog, I’ll outline the elements to include (and exclude) from your business homepage, along with tips to keep the mean-spirited “it’s…
The ancient Greeks said, “Know thyself.” But I say, “Know thy client avatar.” Creating a client avatar is an admittedly overwhelming part of every business class or marketing workshop. With the help of an avatar worksheet, entrepreneurs are directed to come up with details about someone they’ve never met out of thin air. We’re…
A question that I’ve considered often the past few years is: where does medical information come from? And, how and why do we know what we know? First, a little on Epistemology—one of the major branches of philosophy. Epistemology is the study of the origin of human knowledge. While it’s fun to wade into…
It might be easiest to start by asking, what do we actually know? Let that sink in for a bit, and I’ll circle back around to it. The pressure to know is something that sits heavily on all of us. Being a teacher and a practitioner sure highlights this pressure, but I imagine that your…
Understand your options—the pros and the cons—before choosing an online master of nutrition program or any nutrition school. Like you, I love knowing that food can improve health. Personally experiencing this reality sealed the deal — I pursued a career in nutrition. Fast forward to today: I’ve spent the past 11 years attending and working for…
If you’re just starting a career in nutrition or currently in one you hate, you’re in the right place! This blog covers three questions I explore with my career coaching clients to help them find the perfect nutrition career. These considerations will save you time, money, and frustration and will lead you to a…
