The past few weeks, Andrew and I have been getting settled in our new home in Paducah, Kentucky, my hometown. We (finally) permanently relocated here from Boston after three years of going back and forth. I’m thrilled. We’re unpacking, gardening,…
Crumbl is an arguably delicious, multi-layered masterclass in highly effective marketing. Have you heard of, or even better, tasted Crumbl cookies? They’re a marketing phenom that catapulted from a family-founded business in Utah to the dessert darling of Millennials and…
So you wanna be a nutrition blogger, huh? Great! Welcome to the club! Nutrition bloggers will ideally supply practical, accurate, and, yep, somewhat entertaining information to their audience. If you love nutrition and are a curious, passionate writer, this is…
As the owner of an evidence-based medicine practice, you’ve probably put a ton of energy into making sure your patient recommendations and website content are accurate. But have you considered that your marketing needs some love, too? It’s hard to…
Tonight is the 97th annual Academy Awards. As a past musical theatre nerd, I’m thrilled by the fact that the musical Wicked is nominated in 10 different categories. But as a marketer, I want you to pay attention to Wicked…
Have you heard of V-Day? V-Day is a reframe of traditional Valentine’s Day celebrations with the stage show “The Vagina Monologues,” a monologue-based play created by Tony-award-winning, New York Times-bestselling author Eve Ensler (who, I learned while researching this blog,…
You might remember that, in 2020, we were all living through a once-in-a-lifetime pandemic. Andrew and I were living through that pandemic in a 400-square-foot studio apartment in downtown Boston. Up until March of 2020, we were both gym rats…
You’ve got the perfect business name. The designer did a great job on your logo. And even though your wellness website isn’t perfect, everything works, and you love the colors and fonts. So why aren’t more people booking appointments?Or buying…
Yes, one whole blog dedicated to creating the best newsletter subject line. And also, how I met my husband. This will all make sense in a few minutes. Between patients, protocols, making sure you’re on top of estimated taxes, and…
When I was a kid, there were 3 rules in my house: 1. If you make a mess, clean it up. 2. Don’t take the Lord’s name in vain 3. Do not, under any circumstances, lest you risk the wrath…
On a snowy day in May of 2019, my husband and I got married on a dock overlooking Lake Tahoe. It was just as magical as it sounds, and we were lucky to have our friends and family there to…
Believe it or not, the “S” in SEO does not stand for scary. SEO, or search engine optimization, is a marketing technique that should be as common as list building or posting on social media. But the somewhat mysterious and…