When I was 19, I moved to Eugene, Oregon. I’d just finished my sophomore year as an opera student (and my potential career as an opera singer) at a small liberal arts college in Kentucky, and I was ready to…
There are heaps of digital marketing strategies out there. List building, newsletter campaigns, webinars, summits, freebies, guest blogs, podcasts…the list is extensive. But the marketing strategy that strikes fear into the heart of the most grizzled digital marketer? The one…
In this 6-Step SEO Marketing How-To Guide, you’ll learn the primary SEO steps you need to take to show up in front of new patients online. And we promise it will be easier than putting together your new standing desk…
Lately, I’ve heard from some of my clients that they’re super frustrated with their practice. Very few patients are making appointments, only one non-family member has joined their email list, and no one is visiting their website. As I’m the…
SEO, or search engine optimization, is an often beguiled, seriously misunderstood (Wait, am I still talking about SEO here or Ben Affleck?) foundation of digital marketing. On top of SEO feeling technical and out of reach, many small business owners…
So, is what they say true? Can you make 6 figures a year with a mai tai in one hand and your favorite novel in the other? This is marketing’s most repeated claim. But the ease of simply saying, “Make…
Blogs, science, and yes, even clickability go together. As a clinician, you need blogs to market your services. They help you form relationships with potential patients, solve their problems, and show off your personality. Plus, they’re basically required if you…
You loooooove nutrition. And you love writing about it. But you notice your nutrition blog isn’t getting much play and you haven’t had a new client since last month. Maybe it’s time to ask: Is your blog about nutrition boring?…
Yep, even more important than your offers. Your logo. Or a really pretty website. Now, first things first. Your ideal client avatar has very little to do with the 2009 cinematic hit “Avatar.” And yes, I did blow 15 minutes…
You’ve stopped and started, stalled and avoided. It’s a hairy job and one you might be struggling with: How do you write your business homepage? It’s not as scary as you think. In this blog, I’ll outline the elements to…
The ancient Greeks said, “Know thyself.” But I say, “Know thy client avatar.” Creating a client avatar is an admittedly overwhelming part of every business class or marketing workshop. With the help of an avatar worksheet, entrepreneurs are directed…
A question that I’ve considered often the past few years is: where does medical information come from? And, how and why do we know what we know? First, a little on Epistemology—one of the major branches of philosophy. Epistemology…
