What would happen if you published one blog per week for one month? Would it help you get more patients? In January, one of our favorite clients emailed us with these questions. And it got us thinking. We emailed her right back and asked if we could run an experiment on her recently published website:…
How many scammy SEO calls have you gotten this WEEK? We’ve been discussing SEO scams in our Market Your Wellness Biz Monthly Membership meetups…they’re annoying, yeah, but when you’re not totally sure if you’re doing SEO right, they’re also anxiety-inducing. …Is the call really a scam? …Or is it something you should pay attention to?…
I grew up in Paducah, Kentucky, a small town on the Ohio River directly across from Southern Illinois, where my family still farms corn and soybeans. A nd in the summer of 1993, the Ohio, Mississippi, and Missouri rivers rose to levels higher than anyone had ever experienced. Every time I sit down to write…
When I was 19, I moved to Eugene, Oregon. I’d just finished my sophomore year as an opera student (and my potential career as an opera singer) at a small liberal arts college in Kentucky, and I was ready to travel. A very cool creative writing instructor whose classes I’d snuck into volunteered to help…
There are heaps of digital marketing strategies out there. List building, newsletter campaigns, webinars, summits, freebies, guest blogs, podcasts…the list is extensive. But the marketing strategy that strikes fear into the heart of the most grizzled digital marketer? The one hidden in a mysterious fog of industry terminology, technical jargon, and techy underpinnings that makes…
In this 6-Step SEO Marketing How-To Guide, you’ll learn the primary SEO steps you need to take to show up in front of new patients online. And we promise it will be easier than putting together your new standing desk from Ikea. Step 1: Get your website on Google The first step to using the…
Lately, I’ve heard from some of my clients that they’re super frustrated with their practice. Very few patients are making appointments, only one non-family member has joined their email list, and no one is visiting their website. As I’m the one helping out with marketing, I take this seriously. What’s going on? In our weekly…
SEO, or search engine optimization, is an often beguiled, seriously misunderstood (Wait, am I still talking about SEO here or Ben Affleck?) foundation of digital marketing. On top of SEO feeling technical and out of reach, many small business owners have been shaken down by an “SEO expert” or two, promised sky-high site visits from…
So, is what they say true? Can you make 6 figures a year with a mai tai in one hand and your favorite novel in the other? This is marketing’s most repeated claim. But the ease of simply saying, “Make 6 figures a year while working from home!” has led to many an entrepreneur giving…
Blogs, science, and yes, even clickability go together. As a clinician, you need blogs to market your services. They help you form relationships with potential patients, solve their problems, and show off your personality. Plus, they’re basically required if you want to get found on Google, aka, give your SEO a boost. So, how do…
